Copyright (c) 2008 Charles Boustany
Although you certainly can promote your affiliate marketing business off line,affiliate marketing is an industry that is done primarily on the Internet. Most affiliates do their promotion online. Let’s take a look at the most popular type of Internet based affiliate advertising that you can use to effectively market your business.
A good strategy to use on the Internet is top of mind awareness. When it comes to publicising your online products your goal is trying to be there for your potential customers when they need you.
1. Over half of all searches done on the Internet every day are done via a search engine. The most popular search engine that gets over 50% of all traffic is Google. Therefore it stands to reason that one form of Internet based affiliate advertising you want to do is be found on Google.
You can get your website on various pages on Google in two ways.
1. You can pay any for advertising through their Google Adwords program.
2. You can earn a spot on a page in what is known as organic searches. One way is to have your site relative for many keywords that prospective visitors are looking for.
There are pros and cons to both of these. For example, the Google Adwords program can become very cost prohibitive if you are not paying attention to what’s going on.
It is a balancing act. YOu will have to try and test your strategies until you pin down what keywords are delivering the most targeted traffic for the least amount of invetment. This trial and error process will require a large enough budget. Many affiliates cannot sustain such a financial lay out.
Having your site show up on page 1 of Google in an organic search is one of the greatest feelings in the world. It could also be a feeling of exhaustion because many people work their tail off just to get to page 1 for a high traffic keyword.
Aiming to get the number 1 spot of targeted long tail keywords is a better strategy. A long tail keyword would be one that contains three or more words.
For example a competitive keyword phrase might be “affiliate marketing”. An easier phrase to get on page 1 would be a long tale version of this such as “affiliate marketing Internet business opportunity”.
You will have to learn how to use longer tale phrases if you want to achieve a good spot on Google.
Getting on as many search engine pages as possible is the ultimate goal of the best type of Internet based affiliate advertising. Half of all internet traffic is generated from this source. That is the reason why.